Let’s Focus on Your Exit Pages
Don’t assume your website is done being built just because it went live. Maybe you put a lot…
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Keywords, Without Intent, Do Not Convert
When considering keyword strategies, most people simply want to rank as highly as possible for the most common,…
Boost Traffic by Adding Infographics Into Your Overall Content Strategy
Marketing to consumers who are increasingly focused on bite-sized, visual content often requires skill, patience and
Does Short Content Work?
Excuse the pun, but you’re worried about selling yourself short. In your efforts to reach your audience and…
Improve Business Decision-Making with Google’s Search Data Update
The season of giving came a bit early this year for small business owners and site development teams.…
Use Creative Images to Help Your Site’s Content Outshine the Competition
Today’s online consumers, especially those in the younger, tech-savvy generation, flock to visually appealing web page
Targeting Your Copy to Customers’ Needs
When you are creating marketing copy with a call to action, the ultimate, final goal is not always…
Google Reports That Consumers Now Rely on Video Data When Making Purchases
Google, in an ongoing effort to get inside the minds of modern consumers, recently conducted an in-depth study…