What are the benefits of a landing page?
A website contains numerous different pages, each with a different goal. This starts with the homepage, but it…
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When it comes to SEO, what does Google want?
The goal of search engine optimization (SEO) is to increase your search results ranking. Generally, this is geared…
What we can learn from X about brand consistency
When it comes to branding, one of the most important things to remember is that consistency is key.…
Head keywords vs. long-tail keywords
Keywords are an intrinsic part of search engine optimization. Even if a site has useful information that someone…
How do people typically research products online?
As a business owner, one of the most important things you can do is to determine how people…
Increasing Your Email Open Rate
When it comes to email marketing, few things are as important as the email open rate. You’re not…
Potential reasons for low social media engagement
As a business owner, you’re seeking as much social media engagement as you can get. It’s not just…
Google explains how outbound links impact SEO
Linking is an important part of SEO, but perhaps not in the way that you expect. For a…