Is Facebook in Decline?
In the early days of social media, sites would rise and fall rather quickly. MySpace’s peak only lasted…
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What Is a Natural Language Search?
Search terms used to be based mostly on simplicity. If someone wanted to look for a repair shop…
Why Are People Adding “Reddit” to Searches?
The tagline for Reddit is that it is the “front page of the internet.” It’s a place where…
The Psychology of Social Media Sharing
When your company produces content for social media, you are certainly hoping for interaction. You want people to…
How Do You Make Content Easier to Skim?
Many people start reading an article by skimming it. Say that they typed in the relevant keywords and…
What Are the Advantages to Evergreen Content?
There are two extremes when writing content. News sites and sports blogs tend to focus on current events.…
What Is Organic Traffic?
As you research how to get more traffic to your website, you’ve probably run into people talking about…
Do Search Users Want Specific or General Information?
When users turn to a search engine, they have a goal in mind. As you create your own…