Websites that want to rank highly in search engines must have plenty of other sites linking to them. A large and varied backlink profile is absolutely essential for ranking highly, as it’s one of the most important things that search engines look for. Anytime someone links to your site, they’re essentially casting a “vote” that reflects the quality and value they’ve found in it.
At the same time, link building services, like all SEO and internet marketing strategies, are constantly changing. Strategies that at one time were considered acceptable and effective are now considered unethical and are grounds for penalization from search engines. Simply put, brands cannot artificially create backlinks through link schemes or other questionable techniques.
Instead, link building services must involve earning links by having valuable, interesting content on your site. Content Customs understands that creating high-quality content is the best and most ethical way to “build” links and grow your site’s visibility.
Of course, nobody is going to link to your great content if they don’t know that it exists. That’s why the link building services at Content Customs involve marketing techniques that get your content in front of people who will find value in it and who are likely to link to it on their own sites. Whether you call it content marketing or link earning, the basic idea is the same: create linkable content, market it to the right people, and refine the approach as links start to come in.
This is the best and most ethical way to conduct link building services. Companies that promise a specific number of links within a certain timeframe are likely not using this organic approach and therefore raise your risk of being penalized. Why risk plummeting in the search engine rankings with outdated and unethical processes?
Link Building Through Content
The first step in our link building services involves a consultation with a dedicated project manager who will work with you to devise a content strategy that attracts links. This may also involve the creation of social media profiles or a blog. We’ll then generate targeted, highly linkable content.
While the type of content that we can create for a link building campaign varies, we generate popular content types such as interviews, how-to guides, skyscraper content, or lists. We’ll then assist you in promoting your content through various marketing channels. We’ll also monitor, track and report any new inbound links that come your way.