It’s not always easy to determine which elements of your site are successful and which ones need improvement. With so many different things to consider, it can be incredibly difficult to analyze a website’s performance and make the proper adjustments. Even experienced web developers can miss crucial details that prevent a site from thriving.
At Content Customs, our approach to website analysis is like bringing your car into the shop for a full checkup – we examine every aspect of your site to determine the improvements that will make it more successful. We’ll then create an action plan and take all necessary steps to allow your site to rise above its competition.
What to Expect from Our Website Analysis Report
1. SEO and Marketing Review
First, an SEO professional will review your existing marketing approaches to evaluate how well your advertising efforts are working. You will receive a detailed and comprehensive report on how your website is currently performing, including a point-by-point review of your website’s analytics, tracking data, backlinks and keyword effectiveness. If you wish, we can also prepare a report that allows you to compare your traffic and SEO performance to those of competing sites, giving you some insight into what works for your competition.
We’ll also examine how well you’re doing on any social sites you happen to be a part of. We can then provide a report on the effectiveness of your social strategy and recommend new networks to join, new strategies to try, or networks to leave. If you’re using any pay-per-click advertising services such as Google AdWords, our experts can review the effectiveness of your campaign strategy there as well.
2. Content Review
Next, our content department will analyze all of your site pages. A professional editor will review your content for grammar and spelling while a content consultant determines whether or not your content is relevant to your audience.
Our editor, with your permission, will correct any errors in your content and even rewrite content entirely if needed. Having us rewrite your site content can ensure that your message is being broadcast clearly and is effective and engaging for the audience you’re trying to target.