Your Social Media Presence Needs to Reflect Your Brand
You can use your social media presence in a lot of different ways, but they all need to stay true to your brand identity. This is why it’s important that you have a clear picture in advance of what you want that brand to be. You can then tailor your approach to match, giving your brand consistency and helping people recognize what you’re all about. Posts, messages, videos, pictures and everything else that you put online can then back up this brand identity and increase your exposure.
Exactly what you want that brand identity to be depends on your company, your vision and your audience. Some brands have established a reputation for humor, and that can work wonders because it’s memorable and people connect with it. But that would be entirely wrong for a highly professional audience looking for serious financial advice. A strictly serious tone would also be wrong for a company that wants to be seen as young, friendly and engaging.
The point is simply that you need to define what you want to accomplish first, and then you can determine how to use social media to get there. But be aware that everything you post is creating the image that your customers hold regarding your company, so everything has to be created specifically to uphold the image you want.
What Does Your Audience Want?
Above, we discussed determining what you want your brand to be and then using social media to create it. You also need to pay attention to your audience. What really resonates with them? Do they interact with certain types of content, but not others? What will they be most likely to share? You can have the best intentions in the world and still miss the mark if you’re thinking about what you want the company to be and not what your audience prefers. There’s a balancing act to be found here.
For instance, you may never have considered how they would react to humorous posts, memes and other things of this nature. You always assumed you’d have a serious, professional brand. But if your audience seems to be most interested in your light-hearted content, you may want to lean into that a bit more. At the end of the day, if it helps to create more conversions and sales, you’re doing something right.
Getting Your Profile on Track
A great social media presence can do wonders for your business. Contact us at Content Customs today to learn how we can help you manage your profiles and content successfully.