How do you make an effective logo?
Your logo is incredibly important to your business and your brand. Ideally, it will be the first thing…
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Creating urgency with online ads
Advertisers often rely on the theory of urgency. This can be a powerful tool when trying to get…
Google accused of being a monopoly
Google recently faced an antitrust lawsuit where the company was accused of essentially being a monopoly. This is…
Tips for starting a successful online business
You know well that the internet gives you access to millions of potential customers. Starting an online business…
How can you address abandoned carts?
When it comes to online shopping, there’s an epidemic of abandoned carts. Some studies have found that about…
How AI could lead to more searches
Artificial intelligence (AI) is still very new, but it’s already having a dramatic impact on the internet. Search…
The March Google Core Update targets spam
Google has recently put out a handful of updates, including the March 2024 Core Update and a spam…
How can you lower your bounce rate?
If you’re running a website, you need to pay attention to your bounce rate. This is the rate…