The benefits of using video in your digital marketing can’t be overstated. As a strategy, video has been a top performer for years, providing companies with unmatched social reach, increased conversions and excellent ROI overall.
Anyone who can type “free blog” into a search engine can create his or her own blog. However, that does not mean that they know how to successfully write blog posts that will capture a loyal audience over the long. This being said, there are a lot of techniques that professional bloggers use, of which amateur bloggers may not be aware.
An overwhelming majority of today’s customers interact with your small business via mobile devices. Therefore, optimizing
Throughout human history, technology has changed slowly. If you were able to take a person from 1000 A.D. and put them into 1200 A.D., they’d be fine. They’d recognize everything and feel that the world was similar to the one they’d left.
When you are creating marketing copy with a call to action, the ultimate, final goal is not always some general concept like brand awareness or spreading the word about a new idea. Sometimes, you’re trying to directly sell to the reader. You’re trying to get a conversion. That’s not to say that copy for brand awareness won’t work; it can, and it does.
There’s a lot of mystery behind black hat SEO. Most techniques tend to be delegated to the hushed whispers or become quite public when a large company gets caught using them (see the JC Penney fiasco).
Timely, accurate and candid customer feedback is an invaluable resource for small businesses looking to continually improve
As you craft your SMB’s marketing game plan, you are likely planning to target product launches, discounts and more around major holiday events like Valentine’s Day, Halloween, Christmas, etc. But, have you considered your strategy for National Siblings Day, Talk Like a Pirate Day and National Beer Day?
The statistical results of the SEOmoz industry-wide survey were published just a couple of days ago, making perfectly clear that Google provides and supports the most popular and useful SEO tools and services on the planet.