Boost Traffic by Adding Infographics Into Your Overall Content Strategy
Marketing to consumers who are increasingly focused on bite-sized, visual content often requires skill, patience and
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Does Short Content Work?
Excuse the pun, but you’re worried about selling yourself short. In your efforts to reach your audience and educate readers, you want to go in depth. You want to put as much information as possible out there. You want to answer all of their questions and work hard to sell them on your goods and services. You wonder if there’s any way to use short content, or if everything needs to be the size of a chapter in your favorite novel.
Improve Business Decision-Making with Google’s Search Data Update
The season of giving came a bit early this year for small business owners and site development teams. Based on recent news posted to Google’s Blog, the company listened carefully to user feedback and devised an update to radically improve access to site performance data.
Under the current system, results stemming from adjustments to site content, marketing campaigns and advertising strategies would not be available for several days, at best.
Use Creative Images to Help Your Site’s Content Outshine the Competition
Today’s online consumers, especially those in the younger, tech-savvy generation, flock to visually appealing web page
Targeting Your Copy to Customers’ Needs
When you are creating marketing copy with a call to action, the ultimate, final goal is not always some general concept like brand awareness or spreading the word about a new idea. Sometimes, you’re trying to directly sell to the reader. You’re trying to get a conversion. That’s not to say that copy for brand awareness won’t work; it can, and it does.
Google Reports That Consumers Now Rely on Video Data When Making Purchases
Google, in an ongoing effort to get inside the minds of modern consumers, recently conducted an in-depth study that unearthed some surprising data about shopper behavior. In this study, Google experts surveyed nearly 25,000 shoppers across 10 separate countries to determine the type of data they used when making purchase-related decisions.
How to Turbo-Charge Your Site’s Content to Maximize Search Engine Rankings
Modern search engines utilize complex algorithms to help determine where a site ranks on search engine results pages. These sophisticated algorithms consider hundreds of unique factors when determining where your pages fall in the final rack and stack. While it may not be realistic to tackle each of these factors, devoting time and attention to three key elements can help yield significant results.
Writing Content for Readers Who Scan
There are readers who want to delve into every article they read, approaching each new page the same way they’d approach a good book. They read thoroughly and completely, giving the page their full attention. However, it is far more common in today’s fast-paced, mobile-oriented world for readers to simply skim (or scan) the content. In some cases, all they do is scan for a few moments and then move on.
Four Key Elements to Help Deliver a Valuable Online User Experience
Discovering and implementing tactics to secure a competitive edge in today’s ever-shifting online marketplace presents