Keywords are an intrinsic part of search engine optimization. Even if a site has useful information that someone is intentionally looking for, they will never find it if it doesn’t show up in a search. Users are going to type specific keywords to find relevant information, which is why you need to do keyword analysis to find out both what your audience is searching for and what keywords are most relevant to the topic and information on your site.
A Pew Research report published last week has outlined some of the major trends in social media use over the last year in America. Unsurprisingly, the popularity of many social networks continues to grow, with many platforms seeing significant increases in user numbers.
There can be a high level of value derived from guest blog posting for both the author of the content and for the blog owner alike. However, the problem is that, of late, guest blogging has become more of a new age type of spam; a type of spam that is more advanced than most.
Matt Cutts, chief of search spam at Google, has been especially prolific with his question-and-answer videos as of late, and he’s back again with a new one covering the benefits (and potential drawbacks) of guest blogging.
If you run a website or blog, then it is likely you are trying to get as much relevant traffic to your site as possible. If this is the case, then there is a strategy you can use that will surely help increase traffic to your website in more than one way.
When you run a search on any engine, such as Google, you likely assume that no one else really takes the time to look at it. It’s stored in your search history on your device, but you don’t think any outside parties are going to look at it or connect it with you specifically.
Yesterday, we reported that Google would soon be releasing a search engine update to reduce the website page rankings of websites that engaged in webspam, or black hat search engine optimization (SEO) practices and techniques, that are in direct violation of Google’s quality guidelines and procedures.
Google’s recent announcement discussing the next round of updates for the My Business app presents some exciting news for local startups and small to medium-sized businesses (SMBs).
There are many factors that are well-known to contribute to decent Google rankings: quality content, optimized meta