4 key benefits to shareable content
Writing shareable content can be invaluable to your company. Depending on your target audience, there are a wide variety of options. You could write informative and educational content. You could write humorous content that connects to your brand. You could create content that answers questions or provides tips and tricks that your readers are looking for. The style is unique in every case and for every company, but the goal is to figure out what type of content your audience will share.
There are many benefits to doing this. Below are four key advantages of creating shareable content to keep in mind.
Increasing brand awareness
To begin with, shared content reaches a wider audience. Someone who already likes and follows your company shares your content on their Facebook profile, for example. All of their followers now see this content. This could potentially expose you to hundreds or thousands of people who may have never heard of your company before.
This type of advertising can help you gain more followers. It is especially effective because it comes to them from a trusted source, their contact within that network.
Increased engagement
When you’re looking at things from the perspective of the algorithm, engagement always helps you get more exposure in general. Every like, share or comment creates more engagement, and the social media algorithm picks up on that.
Your own core audience is likely already going to like and comment on the posts that you make. But when a post gets shared and then generates likes, comments and follows from other sources, it boosts you in the algorithm once again. This helps your content spread and, in extreme cases, go viral.
It increases site traffic
Ideally, your content is going to drive people to your website. The social media content you have written is just the first step. It does provide value to the reader, but it also gets them interested in your business. When content gets shared by other users on social media, people outside of your network may click through that link and follow it back to your site. These people may not even actively engage on social media by liking or sharing the post themselves, but it is more traffic for your main website itself. This can potentially lead to conversions and sales.
It establishes you as an authority
Finally, when people see brands that have content frequently shared among their network, it provides a sense of authority or credibility. They are more likely to trust that brand. They see that the company is active and engaged. They start to see the content itself as useful and authoritative within that industry.
In other words, it boosts your reputation just because people see that your content is being shared, even if they do not take any further action.
Creating the content you need
These are just four of the benefits of creating shareable content. Here at Content Customs, we can work closely with you to develop a content plan moving forward. We will help you identify your target audience, determine what works best for them and then create the content you need for both your core website and your social media profiles. Do not hesitate to reach out to us today to learn more.
