5 tips for making effective landing pages

Landing pages are a critical part of a pay-per-click advertising campaign. Every time someone clicks on one of your ads, it takes them to a landing page. That is your first opportunity to sell the products or services that were being advertised. You often only have a few seconds to get someone’s attention and convince them to move forward with the purchase.

As such, it is important to carefully plan every landing page to make it as effective as possible. Below are five tips that can help.

1. Match the tone of the ad

First of all, consider the tone of the ad and the language that you used. Try to reiterate those points on the landing page. They are the main things that influenced the person to click the ad in the first place, so you want to reinforce those points and show them that they are in the right place.

2. Keep things simple

When it comes to navigation, keep it as simple as possible. Do not give the user too many options. They do not need to see your entire website or explore other pages. Instead, guide them toward that specific product or service and make it clear how they can take the next step.

3. Include a call to action

It may seem obvious to you that the goal of the landing page is to get the user to take action and make a purchase. Even so, include a direct call to action telling them to do so. It can help to create a sense of urgency. Invite them to make a purchase quickly because of a limited-time deal, for example, or because stock is selling quickly.

4. Focus on mobile traffic

Many people are clicking ads on their mobile devices. Your landing page should be tested on computers, tablets, cellphones and any other devices where it may be used. The primary goal is to ensure that the format and navigation work smoothly on a mobile phone.

5. Consider temporary pages

Finally, some landing pages are permanent fixtures on your website. But if you are running a specific PPC campaign, it may be helpful to make unique, temporary landing pages that relate directly to that ad campaign. These pages can be relatively simple, but creating new pages for each campaign can help you get more value out of every ad.

Here at Content Customs, we can help with pay-per-click advertising, ad creation, content creation, landing page design and much more. Please reach out to us today to get started on your next campaign.