What is the F Pattern for screen reading?
Understanding the F Pattern can, in turn, help you understand how people read your online content. This pattern…
Read more
Why do people unsubscribe from newsletters?
Newsletters can be a valuable form of marketing. You can use them to inform readers about new products…
4 key benefits to shareable content
Writing shareable content can be invaluable to your company. Depending on your target audience, there are a wide…
What is evergreen content and how does it help?
On the other side of the spectrum, however, is evergreen content. This is not connected to any specific…
The Rule of One in email marketing
When you are working on marketing emails, one thing to keep in mind is the Rule of One.…
Should you respond to social media comments?
When it comes to social media marketing, your first goal is likely just to get important information or…
3 ways GEO-targeted keywords help your content
GEO-targeted keywords are one thing to keep in mind when building out your content. Many people first think…
Conflicting claims about AI tools using markdown files
Markdown files are designed around AI crawlers. Rather than being focused on just the human reader, these files…