5 Ways to Keep Your Brand Laser-Focused on Delivering High-Quality Site Content
Investing your business’s precious advertising dollars into market research, link-building strategies, email solicitation campaigns
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What Is a Featured Snippet?
Search engines never stop evolving. The minute you think you have beaten the system, the system changes. That’s why it’s so important to understand even the smallest changes and what they may mean for your tactics moving forward. You simply cannot afford to get complacent. It never pays off, least of all in the world of SEO.
Inspire Customers to Action with Newly Enhanced Tools From Google
Although just over a week into 2019, Google is already forging headlong into exciting new online marketing territory. In a recent announcement, Google detailed a wide range of enhanced services added to the popular Manufacturer Center.
Voice Search Is Growing More Common: Are You Ready?
Voice search isn’t a fad. It isn’t a trend. It isn’t some new attempt at technological advancement that is going to catch on for a short time and then be forgotten about as users return to more tried-and-true methods. It’s here to stay, and it’s only on the rise.
The Keys to Proper Branding on Social Media
The lure of social media is simple: connection. In the past, branding efforts focused around building up a brand and culture that people would recognize, but it wasn’t very personal. You did it all at a distance.
Enhance Calls-to-Action with Google’s New Extension for Video Ads
Google recently announced the upcoming debut of a new call-to-action extension for TrueView in-stream video ads. The debut of this software extension, slated for January 2019, will coincide with the retirement of the current YouTube call-to-action video overlay.
Use Year-End Marketing Tools to Heighten Performance Through the Holidays
Although it is hard to believe, we are now sitting firmly in the heart of the 2018 holiday shopping season. Although the finish line is well within sight, your startup or small to medium-size business still has time to capitalize on seasonal marketing tactics to drive your numbers even higher this year.
3 Ways You Can Leverage Chatbots to Boost Traffic and Drive Conversions
Customers, especially those in the more tech-savvy generations, overwhelmingly desire to purchase goods, research services
How Can You Boost Your Conversion Rate?
Overall traffic means nothing with a low conversion rate. That’s the one key number your analytics need to revolve around. It may mean slightly different things depending on your business model.