Enhance Calls-to-Action with Google’s New Extension for Video Ads
Google recently announced the upcoming debut of a new call-to-action extension for TrueView in-stream video ads. The debut of this software extension, slated for January 2019, will coincide with the retirement of the current YouTube call-to-action video overlay.
With this extension, Google intends to help streamline interactive features among multiple video ad formats. This announcement is positive news for businesses seeking an agile video advertising platform able to employ numerous interactive elements. Ultimately, this extension may enhance user engagement and help you drive closer toward marketing goals.
What Is a Call-to-Action?
In marketing circles, a call-to-action, or CTA, is an engagement message designed to evoke an emotional response from a potential customer and, hopefully, motivate them to take a specific course of action. This action frequently takes the form of a click-through passage to your website where the user can purchase a product, sign up for a service or engage with your business in a variety of additional ways. CTAs can be employed in a variety of content, to drive interest in your startup via high-quality, actionable articles, engaging video ads, informative infographics and more. Some examples of commonly used CTAs include:
- Sign up now
- Subscribe today
- Get started right away
- Begin your journey
Drive Brand Awareness with Google’s Upcoming CTA Extension for Video Ads
Google’s announcement of an enhanced CTA extension for TrueView in-stream video ads is welcome news for online marketers seeking standardization among video ad services. Google’s new extension, on target for a January 2019 release, will debut as the current YouTube CTA overlay is phased out. Advertisers can easily customize a CTA appearing throughout, or at the end of, an ad. Use this extension, ultimately, to help drive both brand awareness and reach with your ads.
Supplement CTAs with Marketing Tools in Interactive Videos
Overall, the debut of a new CTA extension presents yet another tool in your pocket to enhance user experiences and provide valuable content and services. Pair a strong CTA alongside other interactive video features and drive closer toward marketing goals including, but not limited to:
- Driving traffic to your website
- Increasing user engagement with your brand
- Encouraging customers to purchase your products or services
- Increasing conversions
While there are currently no specific details concerning the implementation of this new extension, expect additional information to flow from Google with its launch sometime in January 2019.