How Can You Boost Your Conversion Rate?
Overall traffic means nothing with a low conversion rate. That’s the one key number your analytics need to revolve around. It may mean slightly different things depending on your business model.
Read more
How can you address abandoned carts?
When it comes to online shopping, there’s an epidemic of abandoned carts. Some studies have found that about 70% of carts get abandoned across all devices, but the type of device does make a difference. For example, the rate is 85% on smartphones and just over 80% on tablets. But one thing that is consistent across all devices is that the majority of people who put items into their online shopping cart will never buy those items. They will simply walk away without completing the purchase.
How are keywords changing?
Keyword usage is changing, with modern users seeking summaries and contextualized answers rather than strict keywords or isolated information.
How AI could lead to more searches
Artificial intelligence (AI) is still very new, but it’s already having a dramatic impact on the internet. Search engines are beginning to incorporate the technology, and people are also using dedicated AI apps to run searches. This is changing how people interact with information on the internet, at the same time that AI increases the sheer amount of information that there is.
Hosting 101: Hosting Options for Dummies
It’s often difficult to imagine that every bit of information on the Internet has to be stored on some sort of physical device. Before the Internet became popularized, web masters usually just bought their own servers and hosted their web applications on their own equipment.
34% of U.S. High Schoolers are on iPhones
Ever wish you had owned one of the fanciest smartphones available when you were a mere teenager? That dream is actually a reality for a huge chunk of American high schoolers.
Over Half of Internet Users Now Visit More Than One Social Media Site
A Pew Research report published last week has outlined some of the major trends in social media use over the last year in America. Unsurprisingly, the popularity of many social networks continues to grow, with many platforms seeing significant increases in user numbers.
Government Using Keyword Warrants to Request Data
When you run a search on any engine, such as Google, you likely assume that no one else really takes the time to look at it. It’s stored in your search history on your device, but you don’t think any outside parties are going to look at it or connect it with you specifically.
Google’s Updated My Business App Helps Businesses Boost Marketing Opportunities
Google’s recent announcement discussing the next round of updates for the My Business app presents some exciting news for local startups and small to medium-sized businesses (SMBs).