Your goals with content marketing are many. They start with driving more traffic to your site. Beyond that, you also want to make sales or conversions, you want to uphold your brand and you want to answer customers’ questions and provide them with the information that they need.
Just a few days ago, we brought you the top searches of 2012 for Microsoft’s Bing search engine. Today, we give you the top Yahoo search terms most frquently entered for the past year, a primary competitor of Bing despite the fact that both search engines work off the same search algorithms.
Matt Cutts, Google’s chief of web spam, is back with a new video, this time answering the question of what types of SEO changes to expect from Google over the summer.
Consistent blog writing can be a difficult task in that it requires that each blog post be creative, unique, well written, informative to the reader, and SEO optimized. In addition, managing the blog writing team can be challenging task as well.
When your company produces content for social media, you are certainly hoping for interaction. You want people to click on the content and read it. You want them to like that content and boost its popularity. You probably want them to use the content as a way to link back to your main site, which can help you make sales.
“You expect me to believe popups can be useful?” In a word, yes. Although it may seem counterintuitive because “everyone hates popups,” there is truth to the statement that popup e-mail opt-ins can be useful for certain businesses.
Effective search engine optimization must cater to Google’s algorithm to achieve a high rank, but that should not mean ignoring the user experience. Over the years, Google has worked hard to analyze search trends and find out what people are truly searching for in order to give them the best results.
Google has recently put out a handful of updates, including the March 2024 Core Update and a spam update. This happens on a fairly consistent basis, and Google’s algorithm is always evolving. That’s why it’s so important to consider how they change the algorithm, what the updates mean and how your SEO tactics may help or hinder your efforts. You always want to focus on creating the type of content Google is most likely to recommend to your audience.
The lure of social media is simple: connection. In the past, branding efforts focused around building up a brand and culture that people would recognize, but it wasn’t very personal. You did it all at a distance.