Readers Hate Sponsored Content, But Netflix Did it Right
Sponsored content is an important part of today’s native advertising strategies. Native advertising pieces are intended to
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Ranking Higher in SERPs After Google’s Revolutionary BERT Update
Google just announced a major update to its search algorithm which could take the SEO world by storm. Known as BERT, or Bidirectional Representations from Transformers, it is a state-of-the-art search tool backed by advanced machine learning. By applying BERT to search queries, Google aims to help users find information faster and more efficiently.
Quick View Button Coming to Google’s Mobile SERPs?
If you frequently use a mobile device to access the web, and especially if you sometimes suffer from a slower-than-ideal wireless internet connection, a new feature from Google known as “Quick View” could make your life a whole lot easier.
Promoted Pins Set To Go Live
When it comes to native advertising and sponsored content, marketers have no shortage of options. There are Facebook’s promoted posts, Twitter’s promoted tweets, LinkedIn’s sponsored updates and Tumblr’s sponsored posts, not to mention the thousands of blogs or news sites that are willing to promote content for a fee.
Projected 2012 Earnings for Facebook Down $1 Billion
Bad news continues to come down the pipeline for Mark Zuckerberg and company of Facebook, this time in the form of the market analysis group eMarketer slashing the company’s projected earnings for 2012 by a whopping $1 billion.
Product Search Replaces Bing Shopping
A new post published on the Bing Search Blog announced the demise of current Bing Shopping appraoch, which will now be replaced by integrated shopping results presented the same way as any other search engine results.
Privacy lawsuit leads to $425M bill for Google
When people use their Google accounts, they have the option to turn off certain tracking features. Google is not supposed to collect any data from users who have done so. However, reports claim that millions of users turned off these features and then still had their data collected by Google, which is a breach of their privacy rights. Users decided to sue Google, saying that the company collected and saved this data without any regard for the actual preferences of the end user.
Press Release Writing Tips
One of the most effective marketing tools for an online web site or business is to publish a variety of press releases. Press releases can be used to promote new web site launches, new services or product lines, company news or simply to attract new visitors.
Predictions about the future of e-commerce
Over the years, there has been a major shift to online shopping. During the pandemic, this naturally soared to new heights. While many people are returning to shopping in person, in brick-and-mortar stores, it became very clear that online shopping was going to be a significant part of the future. More and more often, this is where people turn to do research, buy products, communicate with companies and much more.