Predictions about the future of e-commerce
Over the years, there has been a major shift to online shopping. During the pandemic, this naturally soared to new heights. While many people are returning to shopping in person, in brick-and-mortar stores, it became very clear that e-commerce was going to be a significant part of the future. More and more often, this is where people turn to do research, buy products, communicate with companies and much more. This isn’t to say that there will never be a need for brick-and-mortar stores in the future, but they certainly aren’t going to be as common and it’s important to know what this means for the future of your business.
Preparing in advance is critical so that you can be ready for these upcoming changes. Let’s look at a few predictions for the future and how your site can be adjusted to benefit from them.
Voice search is going to be used even more often
One prediction is that people are going to do more of their searches with their voice, rather than through typing. This trend has been happening essentially since the invention of the smartphone. And it does change the way that people search. They are more likely to use long keyword strings or phrases, searching for things in an organic fashion, rather than using just a handful of relevant keywords.
New technology will enhance the process
Emerging technologies are going to change how people shop. For example, augmented reality might help people experience products in new ways. AI is going to be used far more often than it was in the past, and chatbots are going to be a major part of the future as they communicate with consumers. It’s important to learn how to adapt to these new technologies and make use of them, as development is always inevitable.
An increase in mobile shopping
Another potential change, which has already started, is that people are going to use their phones to make even more purchases. This is known as mobile shopping. It’s part of the reason that you need to have a site that has been optimized for mobile use, and it’s why you need to be prepared for the increase in voice search. People are going to use their phones for every part of the process, from researching products to deciding what they want to placing the actual order.
In all of these areas, the key is simply to be aware of the changes that are coming to e-commerce and to work to adapt your business as those changes arrive. The more effort you can put into meeting customers where they are, the more successful your online presence will be. Here at Content Customs, we would be glad to help you optimize your site and plan as this future becomes a reality.