5 Ways to Keep Your Brand Laser-Focused on Delivering High-Quality Site Content
Investing your business’s precious advertising dollars into market research, link-building strategies, email solicitation campaigns
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What Is a Featured Snippet?
Search engines never stop evolving. The minute you think you have beaten the system, the system changes. That’s why it’s so important to understand even the smallest changes and what they may mean for your tactics moving forward. You simply cannot afford to get complacent. It never pays off, least of all in the world of SEO.
The Keys to Proper Branding on Social Media
The lure of social media is simple: connection. In the past, branding efforts focused around building up a brand and culture that people would recognize, but it wasn’t very personal. You did it all at a distance.
Enhance Calls-to-Action with Google’s New Extension for Video Ads
Google recently announced the upcoming debut of a new call-to-action extension for TrueView in-stream video ads. The debut of this software extension, slated for January 2019, will coincide with the retirement of the current YouTube call-to-action video overlay.
Google Releases the Annual “Year in Search”
Every year, Google compiles a key list of search trends and tendencies, which can shed important light on user tactics and changes in search traffic throughout the year.
Use Year-End Marketing Tools to Heighten Performance Through the Holidays
Although it is hard to believe, we are now sitting firmly in the heart of the 2018 holiday shopping season. Although the finish line is well within sight, your startup or small to medium-size business still has time to capitalize on seasonal marketing tactics to drive your numbers even higher this year.
Search Engines by the Numbers
In the early days of the internet, search engines were still brand new and there was uncertainty about which ones would catch on and how users would interact with the various brands. You had options like AltaVista (1995), Ask Jeeves (1996) and HotBot (1996).
How Can You Boost Your Conversion Rate?
Overall traffic means nothing with a low conversion rate. That’s the one key number your analytics need to revolve around. It may mean slightly different things depending on your business model.
Survey Reveals the Top 3 Local Search Factors Your SMB Needs to Thrive
As the digital marketplace becomes an increasingly competitive space, it is difficult for many startups and SMBs to determine the best strategies to attract new customers and boost growth opportunities.