Google’s recent announcement discussing the next round of updates for the My Business app presents some exciting news for local startups and small to medium-sized businesses (SMBs).
When it comes to social media, millennials are dialed in. They connect, they communicate, they engage. Social media defines their lives. It’s something many of them feel they have known all their lives, as intrinsic as television or electricity. They use it to replace a host of services and activities: text messages, garage sales, photo albums and more.
Although it is hard to believe, the holidays, and the associated massive uptick in online shopping, are just around the corner. Is your startup, e-commerce site or SMB well poised to capitalize on this period of surging consumer interest and spending?
When deciding what content to put on your site, you always want to have fresh, unique content that does not appear anywhere else on the internet. Duplicate content can result in your site getting penalized by Google, which can lead to indexing and ranking issues.
Google recently announced an expansion of ongoing campaigns to craft a safer, more reliable and, ultimately, more satisfying online user experience. The latest iteration of this campaign focuses on protecting users’ abilities to interact with content without encountering misleading or malicious content.
Is return on investment (ROI) all you really think about when you set up your marketing campaigns? You want traffic, you want conversions and you want sales. A good social media campaign can and will get you all of those things, but remember that you have to go farther.
Google’s recent debut of the intuitive search feed, Discover, for U.S.-based mobile users comes fresh off of the heels of the company’s 20th-anniversary announcement detailing a wide range of future innovations
You know that most people don’t have a lot of time when they search for something on the internet. In our fast-paced modern culture, people expect to put a word or two into Google and get relevant results in a split second. And it usually works. This means the competition for those keywords can be incredibly high.
In today’s highly competitive digital marketing landscape, it pays to maximize the usage of every tool at your disposal to stand out from the competition and drive interest in your business’s products and services