Using Google Trends to Turbo-Charge Your SEO and Marketing Campaigns
Gaining insight into current, seasonal or regional search engine keyword trends is a crucial avenue to attract new clients to your small to medium-sized business.
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How to Write Blog Posts That People Want to Share
You know that blogging is a fundamental part of your SEO strategy. It allows you to connect with readers, to keep fresh content on the site and to pull people in with timely information.
How Your Veteran-Led Business Can Capitalize on Google’s Attribute Identifier
Veteran-owned, led or founded businesses received a significant helping hand from Google’s recent announcement discussing
Google Updates Search Quality Rating Guidelines: The Highlights
Some of the data that Google uses to improve their search algorithm comes from the feedback of thousands of search quality raters. These raters conduct actual searches and rate the top quality pages according to a publicly available set of guidelines.
How to Create Content That Stands Out
One of the biggest challenges businesses face when it comes to content marketing is finding a way to stand out. Considering the sheer amount of content being published every single day, it can be incredibly difficult and potentially very frustrating to create content that sets your company apart, is memorable to readers and ultimately ends up helping you achieve your business goals.
Google’s Speed Update Is Here, But Fast Pages Already Rank Higher
Announced earlier this year, Google’s “Speed Update” is officially beginning its rollout. This means that loading times on mobile will now affect search rankings, especially for the slowest sites.
11 Ways to Write Better Blog Posts Right Now
There are many methods for improving your content over time: creating and adjusting a long-term content plan, studying your analytics and using customer feedback to inform your content, formulating new strategies based on what’s worked for you in the past – just to name a few.
Linkable Content vs. Shareable Content: When and How to Do Both
Your content strategy should include specific goals for everything you publish. Consistently creating new, valuable
The 8 Best Types of Video For Small Businesses (and When to Use Them)
The benefits of using video in your digital marketing can’t be overstated. As a strategy, video has been a top performer for years, providing companies with unmatched social reach, increased conversions and excellent ROI overall.