Twitter’s CEO Supports DuckDuckGo Due to Google’s Data Gathering Practicess
Although “Googling” is now synonymous with searching for information, Google is far from the only search platform
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Recommended Instagram Posts Depend on AI
For many businesses, the goal of a platform like Instagram is exposure. You may not make direct sales off of a post about a product or a service, but you can generally reach people who are interested in what you offer. You create more brand awareness, and you can get direct followers whom you can interact with in the future.
Facebook’s New AI-Fueled Ads Deliver Targeted Experiences for Individual Users
Today, advanced machine learning helps businesses of all shapes and sizes improve how they reach and interact with customers. By examining users’ online behavior, preferences and other data, these tools help marketing teams tailor ad campaigns for maximum effect. Facebook recently debuted a new feature which capitalizes on this unique capability.
Five Unique Strategies to Help You Brainstorm Ideas for Fresh Content
For many businesses, developing creative ideas for fresh content on a routine basis can quickly become a resource-consuming chore. With the sheer volume of articles, blogs and landing pages hitting the web each day, how can a startup hope to craft unique and appealing content to attract readers?
Consumers Give a Lot of Weight to Online Reviews
What is the first thing you look for when it is time to buy a new product or service? If you are looking online, odds are that reading reviews is right at the top of your list. In fact, it may become the driving force behind your entire purchasing decision. While we have always known that reviews were important and make an impact, new studies have shown that people trust them far more than many realize.
YouTube Updates Homepage with a Variety of New Features for Desktop Users
As video content becomes more popular and accessible among users, industry leaders such as YouTube continually seek new avenues to enhance the user experience. In a recent announcement, YouTube discussed a forthcoming overhaul of its homepage for desktop users as well as consumers accessing videos via iPad and Android tablets.
Facebook Has a New Logo
Successful companies often keep their logos forever, relying on decades of branding, but Facebook has recently decided to buck that trend. The social media giant announced a brand new logo instead of the lowercase “f” that it used for so long. The new logo is simple, just “FACEBOOK” in all caps.
How to Best Incorporate Evergreen Content Into Your Marketing Strategy
Today, startups pour extensive resources into chasing the latest search trends and SEO tactics. While this strategy can yield benefits, it fails to account for the vital role evergreen content has in promoting a brand’s growth. Evergreen content, which remains fresh and relevant year-round, can be easily repurposed for a wide range of benefits.
Statistics That Show How to Get People to Read Content
Your web content serves a few purposes, from drawing search traffic to establishing a ranking order to providing useful information to the reader. All of these things naturally intersect. For instance, fresh and useful content will attract more eyes and keep people on the site longer, helping to establish your site as an authority and increase your ranking.