You know that blogging is a fundamental part of your SEO strategy. It allows you to connect with readers, to keep fresh content on the site and to pull people in with timely information.
Veteran-owned, led or founded businesses received a significant helping hand from Google’s recent announcement discussing
Some of the data that Google uses to improve their search algorithm comes from the feedback of thousands of search quality raters. These raters conduct actual searches and rate the top quality pages according to a publicly available set of guidelines.
One of the biggest challenges businesses face when it comes to content marketing is finding a way to stand out. Considering the sheer amount of content being published every single day, it can be incredibly difficult and potentially very frustrating to create content that sets your company apart, is memorable to readers and ultimately ends up helping you achieve your business goals.
Announced earlier this year, Google’s “Speed Update” is officially beginning its rollout. This means that loading times on mobile will now affect search rankings, especially for the slowest sites.
Your content strategy should include specific goals for everything you publish. Consistently creating new, valuable
The benefits of using video in your digital marketing can’t be overstated. As a strategy, video has been a top performer for years, providing companies with unmatched social reach, increased conversions and excellent ROI overall.
Landing pages are an integral part of just about any digital marketing campaign. Whether they’re designed for PPC, email marketing, social media or any other channel you’re trying to leverage,
Content marketing can often seem like an unapproachable strategy that only big businesses can benefit from. With so many advertising and marketing options currently available, why would a local business spend their limited resources on planning, creating and promoting content – especially when the ROI can be difficult to prove?