When Facebook announced in January that it would be overhauling their News Feed algorithm to prioritize posts from family and friends, they stated that “Pages may see their reach…and referral traffic decrease.”
Many new blogs, across the spectrum of virtually every conceivable topic imaginable, are created and started each and every day on the internet. However, the vast majority of blogs that are created are unsuccessful and the posts are discontinued after a relatively short period of time.
There is perhaps no more authoritative source for internet statistics than Mary Meeker, a financial analyst and venture capitalist whose 1995 book, The Internet Report, was a landmark in internet study.
Everybody knows how important images are on webpages. Visual content continues to get more and more popular, making pages that have large blocks of text without any images or video appear ever more outdated. Not to mention, image posts on social media tend to get much more engagement and traffic.
Search engine optimization, also known as SEO, can be quite useful in getting your website or blog noticed and read by many more visitors. In fact, with the millions of websites and blogs that currently exist on the internet, and compete for your visitors, it is absolutely critical that you develop a sound and effective SEO strategy.
One of the most important aspects of running a successful website or blog is producing and marketing high quality content on a regimented and consistent basis. Because blogs are so abundant on the Internet, you cannot just simply start writing and expect increases in readership nor consistent user feedback.
Everybody knows that getting visitors to your website is tough. Unfortunately, keeping visitors on your site is just as difficult. Your content needs to be engaging and concise if it’s going to stand any chance of keeping a reader’s attention. Realistically, most visitors don’t finish written content and many don’t even scroll down at all, so it’s essential to make sure your writing accomplishes goals quickly.
You have a lot of things to consider when crafting your website content. How does it fit with your brand? What is your main goal? How can you address SEO? What information is your audience looking for? It can almost feel overwhelming.
Each year, Content Marketing Institute releases their comprehensive report of Benchmarks, Budgets and Trends