Does an FAQ Help Your Website?

Many websites have a Frequently Asked Questions (FAQ) page to give readers quick answers to questions that are often received. In many ways, this page is a benefit to your company or to you as the main communications operator for the company. If you’re answering the same question by email every day, it takes a lot of time and energy. Putting it on the FAQ isn’t always going to solve that, as many people may overlook it and ask anyway, but you can at least reduce the amount of time you spend on a singular issue.

But is a page like this really beneficial in other ways? What are the advantages to adding such a section to your site?

Adding More Keywords

First and foremost, an FAQ can help with your site ranking by allowing you to create internal links. Since your FAQ may address things relating to many different products and services you offer, it gives you a chance to create a lot of useful links in a way that is also useful and natural to the reader. It won’t feel like you’re merely stuffing them in, and so this is a win-win for both your company and your customers.

Adding More Keywords

Naturally, the FAQ also gives you another page of content where it is easy to organically use keywords, product names and other valuable terms. These are things your users may search for, and you likely have landing pages for all of them, but the FAQ brings it together in a different way. Whenever you’re trying to increase your keyword totals, adding more pages of content is a solid way to do it, while keeping keywords spread out properly. An FAQ page is no different.

People Often Search for Questions

With the rise of voice search, it is more and more common for people to run searches for specific questions, rather than keywords. They see the internet as a way to do research. They may already know a lot about your product and what it does, but they’ll have one question that determines if they’ll buy or not. By anticipating that question and adding it to the FAQ, you create the relevant keywords and give them the answers they seek, making your site appear helpful and authoritative.

Expanding Your Site

If you’re worried that your site isn’t reaching its full potential and needs to be expanded, we can help. Get in touch with us today and we’ll be happy to show you exactly how to expand your site to help readers and increase traffic.