Conflicting claims about AI tools using markdown files
Markdown files are designed around AI crawlers. Rather than being focused on just the human reader, these files…
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3 web content tactics to increase dwell times
Dwell times can directly correlate to more conversions and sales. If your target audience is spending a significant…
Why active voice works best in a call to action
Active voice works best in many types of writing. It is punchy and to the point. It reads…
Potential red flags in a website analysis
Here at Content Customs, we offer a wide range of services to help you get the most out…
Do follow-up emails work?
Yes, follow-up emails work, and they can be a viable part of your email marketing strategy. Often, you…
What are the ‘signposts’ in your online content?
You are likely well aware that many readers scan content. When they navigate to your page, they do…
What if users are searching for misspelled keywords?
When you are doing search engine optimization, keyword research is critical. You simply need to find out what…
What makes a good call to action?
It can often help to put a call to action (CTA) at the end of your content. This…