5 Ways Companies Can Use Social Media

Your social media profile is essential for your company. It is likely one of the first ways that people are going to get to know what your company does and what you’re all about. When they hear about your products or services, they may first go to your social media profiles to get a better idea of what they should expect. As such, it’s one of the first ways that you will interact with these potential customers.

You can use social media in numerous different ways, of course, depending on the specifics of the business. But below are five of the key ways that companies tend to use these platforms that you need to be well aware of.

Social Media Marketing

First of all, social media is a great way to market your products and services to a wide customer base. It may be as simple as building brand awareness or as specific as selling certain products to your customers. Frequent posting keeps your brand fresh in customers’ minds.

Making Sales

Similarly, social media can directly be used to make sales with online stores or links to vendors. In other words, you want to give your potential customers the information they’re looking for and the appropriate links to allow them to make that purchase immediately.

Handling Customer Service

Social media is also a great way to perform customer service tasks, such as communicating with customers or answering questions that people have. In fact, many younger people may prefer to communicate with your company via social media, rather than calling on the phone. You’ll never hear from these customers at all without a strong social media presence.

Finding Talent

When your company needs to grow, you probably do this through hiring and recruiting. Social media is a great way to expand your reach and find true talent. You can market your job postings to get people to apply to the company, or you can use it to seek out people working in similar industries.

Managing a Crisis

Finally, you can use social media to do crisis management. Maybe a spokesperson for your brand got arrested, or perhaps you had to issue a recall on a popular product. No matter what negative event has occurred, social media is a good way to address it, and your customers are going to expect you to do so.

Here at Content Customs, we are experienced in social media marketing and online sales. Please get in touch with us today for any assistance you may need.