What will AI mean for the future of Google search?
AI has been changing quickly. With the release of ChatGPT, which was developed by OpenAI, people gained access to an artificial intelligence that was more powerful than anything that they had used before. It was seen as a large step forward. The development of artificial intelligence has been ongoing for a long time, but it has never before been this useful for consumers.
Additionally, multiple companies are working on artificial intelligence programs. Google has created one called Bard, but the reviews have not all been positive. They’re trying to compete with OpenAI, which has partnered with Microsoft. What will this mean for the future of Google search? It’s clear that Google has been the premier search engine for nearly two decades, but is that going to change?
Seeking greater productivity
AI will definitely be used in search tools and other apps and programs in the future. The technology isn’t going away, and it may be able to help create greater productivity. There are those who think this is going to be a major step that will change the way people use the internet.
However, Google CEO Sundar Pichai said that he viewed it more as a transition. Roughly a decade ago, search engines went through a transition from desktops to mobile devices. Previously, people would type into a search bar on a desktop or laptop computer. Today, many people simply speak into a phone or another mobile device. Google was able to transition from one type of use to the other without a decline in market share.
The goal, it seems, is to integrate AI in the same way. It will change how people search, but it’s not going to change the fact that they do search. It’s not going to replace the current technology so much as support it, making it more productive and efficient.
Finally, Pichai did note that there are some questions about false information. AI is not always accurate, even if it sounds like it is. He noted that billions of people trust Google, however, and do expect all of the information that they find to be accurate. AI will need to be integrated, but not in a way that would undermine that accuracy.
The development of AI technology
AI is in the news often right now, but it’s really just one more step in the development of computing technology. This is something that happens periodically and at an ever-increasing rate. It’s very important for business owners and others who work in this online space to know how these changes may impact their business and what steps to take. Contact us here at Content Customs to learn more.
