Is the internet more important than a physical location?
There’s an old saying in business that the three most important factors are location, location, location. Much of this viewpoint stemmed from the fact that businesses got a lot of their customers through foot traffic. People would be walking in a shopping area, a bar district or an area known for restaurants, and they would stumble upon these local businesses that they wanted to visit. They had no idea that the business even existed prior to this, so having a prime location meant greater foot traffic and more sales.
All of this can certainly still be true in many situations. Bars and restaurants are common examples because people may spend their time walking around a certain part of the city, and having a business in that area will generate more foot traffic. But, for many businesses, the internet has changed things significantly.
Your online presence
In 2024, it’s very likely that potential customers will look a business up online before ever going to that location in person. In fact, more than 90% of consumers claim they will research the company on the internet in advance. That’s their first step almost every time.
People say that you only get one chance to make a first impression. But for modern business owners, that first impression is usually made online. People will decide if they are even interested in coming to your physical location – prior to having any actual experience with your products or services – just depending on what they think of your online presence. When used correctly, this online presence can actually draw more consumers to your location, regardless of where your business is physically located.
The opposite of this can also be true. If consumers hear about a business and try to look up the website, only to find that the company has no online presence at all, they may not be interested. Some consumers will see this as an indicator that the business isn’t credible. Others may just turn to the competition because it’s easier. Consumers often prefer convenience, and they get that with the internet. If your business doesn’t show up, you’re going to lose that potential audience.
Does location still matter?
Of course, your location is still very important. But the key is to realize how consumers look for new products and services and how your online presence and your physical location are connected. By focusing on both areas, you can set your business up for future success. To learn more, simply get in touch with our experienced team here at Content Customs.
