Creating urgency with online ads
Advertisers often rely on the theory of urgency. This can be a powerful tool when trying to get the target audience to make a decision. You can feed on people’s fear of missing out – FOMO – and you can make them feel as if they have to act quickly. They need to take advantage of the situation or make an impulsive decision. This can be beneficial to advertisers because people are more likely to make purchases if they’re acting emotionally and impulsively, so it can increase conversion rates.
But how do you introduce this urgency to your audience? Below are a few tips to keep in mind.
Make it time-sensitive
One potential option is to make your sales or deals time-sensitive. It may feel as if you are going to make fewer sales because the deal will end and the price will go back up to normal. But if the sale appears to be endless, people will put off making a purchase and they may forget to do so. If they know that the sale ends the next day, they will act quickly to take advantage of the deal. The last thing they want is to come back to buy the same product at a later date and find out that they now have to pay twice as much because they procrastinated the purchase.
Note when items are selling fast
If you are advertising for specific items, it can help to make a note to the reader that those items are “almost sold out” or that they are selling quickly. For one thing, this tells the reader that this is a valuable product that many other people want, strengthening their opinion of it. But they are also going to start worrying that others will buy out all of the products before they get a chance, so they’re more likely to rush and make a purchase on their own. Again, they don’t want to put it off and miss the sale.
Advertise for events with time constraints
Finally, it can be helpful to create ads focused on certain events, which themselves will come to an end. An example of this is when a store has a back-to-school sale or a Christmas sale. This automatically gives consumers a deadline and they know that they need to act quickly so that they have their products in time for the event. These ads are also effective because the audience is actively searching for those goods or services. All you have to do is get your content in front of them, and a sale is likely.
Ads that work
Creating a sense of urgency is just one tactic that you can use with your online ad copy. Here at Content Customs, we can help you explore all of the options you have to help your business achieve greater success and more conversions. Give us a call to learn how we help with online content, search engine optimization, social media marketing and much more.