Why AI should be an SEO tool, not a solution

As AI continues to develop, it’s being integrated into many different apps and online platforms. Some companies use AI for chatbots, for example, while Google uses it to provide overviews and summaries of content when someone runs a search. If you’re on the internet frequently, you’ve likely seen AI pop up in many different areas, and some of them are connected to search engine optimization (SEO) and online marketing.

In many ways, AI can be a helpful SEO tool. For example, it can help with keyword research. If you’re trying to determine exactly what keywords are going to best connect with your target audience or what people are searching for most often, AI may be able to help you brainstorm ideas and come up with a general strategy.

However, it is still a long way from being a viable option as an SEO solution. There are some significant problems with AI that keep it from being used in this fashion, so it’s important to understand that it’s just a tool and not something you can entirely rely on.

Inaccurate information

One of the biggest problems is that modern AI programs essentially just draw information from the internet to compile their answers. If the information they’re leaning on is wrong, they can provide plenty of incorrect data.

For example, Google overviews can be beneficial in some cases, but they’ve often given incorrect advice. In some cases, the advice provided to users has actually been dangerous. In another case, researchers found that AI chatbots were incorrect roughly 60% of the time. So, while they can be helpful, people who are engaging with these chatbots can never really be sure if the information they’re getting back is accurate and useful.

Issues with plagiarism

Additionally, because the AI is just drawing from other sources, there’s always a chance that it’s plagiarizing its content. This is why it’s often best to have an SEO specialist who is writing that content. They can ensure that it is correct and that all of the content is actually unique to avoid plagiarism issues. This can help the companies that are using that content to increase their search results rankings and avoid potential legal issues in the future, such as if they are accused of giving out dangerous advice or stealing content from other sources. In its present form, using AI exclusively just isn’t worth the risk.

Here at Content Customs, we have decades of combined experience with search engine optimization, content creation, keyword research and much more. Our team can help guide the way to ensure that you get the content you need, that it is effective, and that there are no potential issues that could derail your search engine optimization strategy. Contact us today to learn more.