Do local keywords help get more traction?
When people decide to do search engine optimization, it often starts with keyword research. They’re trying to get more organic traffic, so they simply need to know what types of keywords their audience is using. They can then develop on-site content, product descriptions, blog posts, social media posts and many other types of content around these keywords.
Often, people will begin with the most common keywords, knowing that the average person running a Google search isn’t being very specific. Someone who needs a new pair of shoes before a marathon may simply type in “running shoes” and then click on the shopping tab. If they need a certain type of shoe, they may incorporate that detail, such as looking for “zero drop running shoes.”
But the problem with using these common keywords is that you are fighting for traffic with some of the largest brands in any given industry. Say that you own a small shoe store or even a shoe manufacturing business. No matter how much SEO work you do, it’s going to be hard for you to compete with companies like Nike or Adidas. So how do you cut through the noise and get more traffic?
Adding local components
One tactic you can use is to incorporate localized keywords. For instance, you may get better results with a keyword phrase like “running shoes in Dallas” than you would for “running shoes” in general. You may be able to get more customers with a keyword like “best shoe store in Fort Worth.”
On one hand, localized keywords help you because you’re not going to be facing the same amount of competition. You’re not competing against shoe companies all across the United States or across the world. You’re only competing against other businesses in your local area—Dallas or Fort Worth, in this hypothetical example.
The second benefit is that many people are actively seeking out local options. They’re not just looking for the best shoes. They want to find shoes that they can try on or purchase today. The Google search that they’re running is just the first step. When you use localized keywords, you directly target these consumers, so there is a greater chance that they will make a purchase or come to your physical location. They’re not just doing research, but looking for local shopping options, which you can provide.
Your SEO strategy
For all of these reasons, it’s important to carefully consider what keywords you use and how you can get the best results. We can help you at Content Customs, so give us a call today to learn more.
