What type of content does best on social media?
Social media content can be a great way to ensure that your profile is active and engaging for your customers, which can potentially expand your reach and your network. Sometimes, you will use content written exclusively for social media. In other cases, you may be sharing content from other sources, such as a blog post from your website, expanding the audience for that post and directing them to your main site to increase traffic.
But no matter what specific tactics you use, how do you create the type of content that people will engage with? According to Forbes, there are a few different things that tend to work best, so the key is to understand your audience and what resonates with them.
Instructions or information
First of all, you can focus on teaching people something important that they want to learn. This doesn’t necessarily mean teaching them about the specifics of the product itself. Instead, you may be teaching them how they can use the product, what problems it solves or what creative opportunities it can open up for them. Consider the things that your audience wants to learn and what research they’re already doing, and then provide them with information that is in line with these interests.
Humorous content
Depending on your brand, you may also be able to use humor. Some brands avoid this because it can backfire if it isn’t well received by the audience. But people are often more likely to share content that they find humorous on their own profiles or with their followers. As such, if your content works, it could massively expand your reach and get that content in front of people who never would’ve seen it otherwise.
Tell them about new products
In many cases, your social media profile gives you a chance to engage with people who have already bought your products or services. That’s why they’re following your profile in the first place. It’s often easier to get these individuals to become repeat customers than it is to convert brand-new customers. One tactic to do this is to inform them about new products that are coming out, showing how these products address new issues or are superior to previous products they may already have used. You know these individuals are already interested in your business and predisposed to making a purchase, so you’re just trying to show them what upcoming products you have to build hype and anticipation.
These are just three potential ideas that can help you gain traction on social media. Here at Content Customs, we can help with everything from social media marketing to content creation, so get in touch with us to learn more.
