The ideal blog post length depends on your content goals
When people are getting started with blogging and trying to expand the reach of their website, one of the first questions they often ask is how long a blog post should be. What type of content should they put on their site? How can they get the best results? Is there an ideal blog post length to aim for? How do they avoid having posts that are far too short to be useful or so long that readers lose interest before the end?
The reality is that there is no one-size-fits-all answer. It really depends on what you are trying to accomplish. Let’s take a look at a few examples.
Starting conversations
In some cases, relatively short blog posts can be effective. They may be under 300 words. Often, the goal of a short post like this is simply to get people talking. Maybe you share your blog posts on social media and want your audience to ask questions or engage with the content. A short post is enough to get the conversation started, and you can then interact with your audience and connect with them in this way.
Providing quick information
A blog post between 300 and 600 words can be helpful in some situations, such as when you are posting news updates for your audience or giving them information about upcoming products and services. One of the benefits of a post of this length is that it is long enough to contain useful information, but still short enough that people can read it quickly, without finding it daunting or intimidating.
Getting more shares
If your goal is to get shares on social media sites, then you often want to have blog posts that are over 1,000 words. These are long enough to provide a wide range of information to the reader, digging more deeply into important topics. People are more likely to share content they find useful, humorous, or relevant to their own friends and followers.
When you get into longer posts, such as those that are up to 4,000 words, it is often too long for the average reader. This can be useful for dedicated research topics, especially if you know that your target audience is interested in long-form content that contains comprehensive information. But the average person, who is not already engaged with your content, will likely find 3,000 to 4,000 words to be too much, so giving them shorter content can encourage them to actually read and consider it.
What content do you need?
As you can see, content of various lengths can be useful, so there is no singular solution when searching for the ideal blog post length. The goal is to consider exactly what you are trying to accomplish with your content, with your specific audience in mind. Our experienced team at Content Customs would be more than happy to help you identify your target audience, generate the content you need, and create a focused SEO plan that can also incorporate elements like social media marketing or email marketing. Just get in touch with us today to learn more.
