4 necessary components of every blog post
Blog posts are very valuable resources, helping companies get the most out of their websites, reach a wider audience, improve their search engine optimization efforts, spread the word about new products or services and much more. Not only can blog posts be embedded on a website to help improve that site itself, but they can also be shared. For instance, many companies will share their blog posts on social media, as this can be a tool to help direct readers from their social media network to the blog and then to the main commerce website, where they can make a purchase.
But understanding the value of blog posts is just the first step. You also need to know how to create an ideal blog post that accomplishes these goals. While the exact tactics are going to be different in every case, as different companies have unique needs, there are some components that will help in all situations. Below are four areas to consider as you create blog posts and other types of online content.
A compelling title and intro
First and foremost, make sure that your title and your intro tell the reader what the blog post is about and what value they can receive from it. People are often very busy, multitasking, and reading on their phones. You can lose their attention very quickly, and there is a lot of competition. But a compelling title and intro can draw them in, something you need to accomplish within the first few sentences.
Links to your sources outside of the blog post
If you are going to be using external sources in your blog post, it is a good idea to include links to all of them. This makes your work appear more authoritative and informative to the reader. It can also help them if they want to learn more, as they know where your information came from and how it ties into your company and the goals of the post.
Proper SEO keywords
Naturally, keyword research is also important when writing a blog. You need to think about search engine optimization. What types of keywords is your audience most likely to use? Do you want to use long-tail keywords or shorter keywords – or a combination of both? Many sites that have a high bounce rate simply have the wrong keywords, so using the correct ones can attract an audience that is much more likely to read your content.
A call to action
Finally, you typically end your post with a call to action. It sounds simple, but just instructing the reader to do something can make a major difference. The call to action can be simple, such as telling them to contact your company to learn more or to ask any questions. But directly stating the next step they should take will lead more people to click through to your website, share your content, or connect with your company in other ways.
Contact Content Customs today
Here at Content Customs, we can help with keyword research, search engine optimization, blog post creation and much more. Our experienced team knows how to get the most out of your content, so do not hesitate to reach out to us today to learn more.
