4 reasons why subheaders matter

When writing online content, it is very important to consider your subheaders. These are often formatted as H2s, meaning that the header is slightly smaller than your main header, set as an H1. Some writers will start with their subheaders to help define their framework, while others will put them in organically as the text develops.

Either way, subheaders are a key part of online writing. It is important to understand why they matter and how you can use them effectively. To that end, here are four reasons why you should incorporate them into almost all of your online content.

Readers like to scan

First and foremost, many readers just like to scan content. They may be looking for something specific. They have landed on your page because your SEO efforts were effective, but they do not want to read everything. Subheaders make it possible for them to quickly scan to the portion that they are actually looking for. This makes your text more accessible and beneficial to them.

The text feels less daunting

If you have ever seen a page with a large amount of text and no subheaders or page breaks, you know how daunting it feels. It is intimidating. It looks like a giant wall of text that will be very difficult to get through. Simply adding some headers helps to break things up so that people feel they can read it more effectively. Otherwise, the content may be exactly the same, but this type of visual formatting is still important.

You can incorporate keywords

It is often a good idea to incorporate some of your SEO keywords into your subheaders. This makes them stand out and helps with your SEO efforts. It is also an easy and organic way to use these keywords. The text still reads smoothly, but you get critical keywords in a prominent position on the page.

The text moves logically

Finally, subheaders allow you to keep your text moving forward in a logical progression. They give you a natural break as you shift from one topic to the next. This is why many people will write their subheaders first, as a general outline. This can help with the flow of the content. Anything you can do to keep the reader on the page longer helps your dwell times and other statistics. A logical flow will keep people reading, and that should always be your goal.

Using subheaders and other key features

At Content Customs, we can help with all types of online content. This includes product descriptions, blog posts, on-site content, landing pages and more. We will help you incorporate appropriate subheaders, keywords, SEO terms and other such information. To find out how our team can help, just reach out to us today to get started.