4 reasons why subheaders matter
When writing online content, it is very important to consider your subheaders. These are often formatted as H2s,…
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Location data has changed how people search
In many cases, your cell phone is always tracking your location. There are options in the settings to…
What if users are searching for misspelled keywords?
When you are doing search engine optimization, keyword research is critical. You simply need to find out what…
Device usage: How your audience accesses the internet
A recent research report shows just how prevalent the internet is in modern society. Forty-one percent of adults…
How are keywords changing?
Keyword usage is changing, with modern users seeking summaries and contextualized answers rather than strict keywords or isolated…
3 things people always get wrong with web content
When it comes to email marketing, there are many different types of email messages businesses send to potential…
Report: 90% of businesses use content marketing
Content marketing is incredibly important across a variety of industries. Online content can include blog posts, white papers,…
How white space makes your web content more effective
When many people consider their web content in the context of web design, they are really just thinking…