How AI could lead to more searches
Artificial intelligence (AI) is still very new, but it’s already having a dramatic impact on the internet. Search…
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Tips for increasing e-commerce conversions
Your conversion rate can be very low, even when your website gets a lot of traffic. People are…
How Do You Make Content Easier to Skim?
Many people start reading an article by skimming it. Say that they typed in the relevant keywords and…
What Are the Advantages to Evergreen Content?
There are two extremes when writing content. News sites and sports blogs tend to focus on current events.…
What If Your Company Has Negative Reviews?
You believe that your company offers tremendous value to your customers. You have high-quality products, your staff is…
What Are the Benefits of Connecting a Blog to Your Site?
When blogging first became popular, it was more like social media than a professional platform. It was a…
Do Search Users Want Specific or General Information?
When users turn to a search engine, they have a goal in mind. As you create your own…
Your Bounce Rate Can Help You Find Content Issues
It’s clear to you that having a high bounce rate is a detriment to your business, making it…