Linkable Content vs. Shareable Content: When and How to Do Both
Your content strategy should include specific goals for everything you publish. Consistently creating new, valuable
Your content strategy should include specific goals for everything you publish. Consistently creating new, valuable
The benefits of using video in your digital marketing can’t be overstated. As a strategy, video has been a top performer for years, providing companies with unmatched social reach, increased conversions and excellent ROI overall.
Landing pages are an integral part of just about any digital marketing campaign. Whether they’re designed for PPC, email marketing, social media or any other channel you’re trying to leverage,
Content marketing can often seem like an unapproachable strategy that only big businesses can benefit from. With so many advertising and marketing options currently available, why would a local business spend their limited resources on planning, creating and promoting content – especially when the ROI can be difficult to prove?
Whether you’re an experienced content marketer or an employee of a small business asked to begin writing posts for the company blog, there’s one step in the process that creators at any level cannot afford to skip: editing.
Mobile usability has been a Google ranking factor for years, but the algorithm was primarily focused on desktop versions of sites when indexing.