As video content becomes more popular and accessible among users, industry leaders such as YouTube continually seek new avenues to enhance the user experience. In a recent announcement, YouTube discussed a forthcoming overhaul of its homepage for desktop users as well as consumers accessing videos via iPad and Android tablets.
As part of an ongoing effort to improve user experiences, YouTube recently announced plans to enhance its existing video recommendation process. Under current criteria, users scanning through lists of recommended videos often encounter intentionally misleading content. These videos, despite large numbers of views on YouTube, often contain blatantly false claims, inflammatory content or promote products and services in misleading ways.
Are YouTube videos a major part of your online marketing campaign? Video content is powerful, especially considering
Last year, we reported that Gmail and YouTube accounts specifically designed for children were in the works. Now that the YouTube Kids app has finally launched, we may now be seeing the beginning of a full-on strategy from Google to develop child-friendly services.
Social media is often branded as a way to connect with friends and family members. While it does that, the reality is that it’s also one of the main ways that people interact with companies and brands. The level of contact is unprecedented. In the past, people thought of corporations as these distant entities that they could never really connect with at all.
You can use your social media presence in a lot of different ways, but they all need to stay true to your brand identity. This is why it’s important that you have a clear picture in advance of what you want that brand to be.
You will sometimes hear people talk about SEO as if it doesn’t work. Maybe they’ve had a poor experience with it. They tried to do search engine optimization, hoping to increase the traffic to their website, but they just didn’t see results. They decided that this means SEO doesn’t work as a general tactic, so they’ve given up on it.
An online marketing plan must take a comprehensive approach. The more ways you connect with potential customers, the more inclusive your marketing is and the more productive those efforts can be. In the past, we’ve discussed some of the major focus areas, such as mobile-oriented SEO and the value of voice search.
It’s clear to you that having a high bounce rate is a detriment to your business, making it an important metric to watch. It simply means that a lot of people land on that specific page and then leave quickly without ever navigating to another page. If they have very low dwell times, meaning that they leave the site in seconds after landing, you’re losing out on a lot of potential traffic.