YouTube is clearly one of the most popular sites on the web. It gets over one billion unique visitors every month, and around 100 hours of video are uploaded to the site each minute. Competitor sites like Vimeo are growing, but their viewer numbers pale in comparison.
Virtually everything related to paid search advertising campaigns trended upward over this holiday shopping season, with clicks,
The value of high-caliber original content just keeps going up. In one of the most recent moves, Facebook has decided to update the algorithm that drives videos on the site. With these changes, they’re going to do more to promote original content, at the expense of the repeated content that keeps making the rounds with different accounts.
Artificial intelligence (AI) has been developing very quickly. At the forefront of the effort is a company called OpenAI, which is now financially backed by Microsoft. The company has developed ChatGPT, which can generate text and images. Recently, they announced a program known as Sora, which can use AI prompts to generate videos.
For many online marketing divisions, the click-through rate (CTR) may be the most important measure of success. Getting that search result in front of people is just the first step.
If you ever wonder how it’s possible to choose keywords that users are going to search for, consider the fact that the majority of searches are just repeats. In fact, some estimates state that merely 20% of searches, or one out of every five, are actually new.
One of the things that I find plagues the Internet is the sheer amount of plagiarized content that some web site developers think they can use to boost their search engine rankings.
COVID-19 changed the world in 2020. As the United States began to shut down in March of that year, people didn’t know how long it would last. By the time Christmas rolled around, things were only getting worse and many stores were closed. People wanted to stay home and shop.
Email marketing, while sometimes considered outdated, has actually been exploding in popularity over the past few years. It remains one of the most effective ways for brands to communicate with customers and promote their content, while also driving traffic, leads and sales.