Social media has certainly evolved over the years, as has the role that it plays in people’s lives. Early social media platforms like Xanga or MySpace experienced their heydays and then faded from popularity. Some social media apps, such as Vine, were relatively short-lived, similar to a band that is a one-hit wonder.
It can be difficult to compete when running an online store. Online shopping is clearly becoming more popular and lucrative than ever. Billions of people have internet access and spend hours online every day. Every online interaction is a chance for you to market to your target audience, drive traffic to your online store and create conversions and sales.
Search engine optimization is a tactic used to draw traffic to your website. Quite simply put, it focuses on the keywords included on that site to get organic traffic. When people run searches for these terms, perhaps seeking out the services and products that a business offers, the page ranks higher because of this SEO process. This generates more traffic, and the small business then has a chance to sell its products or services to those consumers.
When writing blog posts or creating other types of web content, it is important to consider exactly how this content should be crafted for maximum impact. There is no one-size-fits-all solution. That is why it can help to work with an experienced team like ours here at Content Customs. We can help with content creation for a wide variety of uses, and we work closely with every client to ensure that the content they receive accomplishes their specific goals.
May was a busy month for Google as they rolled out 39 changes to their Google search algorithm. Changes include the introduction of the Knowledge Graph, upgrades for Asian users, a retooled search app for the iPhone, and better hacked page detection
SEO is changing in 2026, and one change is an increase in branded keywords. This essentially means using a brand name along with a more generic keyword. In this sense, it is similar to using geographical terms to help your SEO stand out. It is an effort to be more intentional with how you connect with your target audience and drive traffic to your website.
Abandoned cart emails can be an important part of your email marketing program. Did you know that up to seven out of 10 shoppers will abandon a cart? This simply means they will add products to an online shopping cart, but then they will exit the page without actually purchasing anything or checking out.
If you want to get more engagement with your blog posts, the first step is to ensure that you are publishing quality content. Your content needs to be relevant, informative and helpful to your target audience. If you connect with them, they are far more likely to engage with it and share the content. Exactly how you do this will differ depending on your target audience, but your primary focus should be on putting out quality content that gives your readers what they are looking for, which both keeps them coming back for more and encourages them to share that content with others in their network.
If you are doing online marketing, we can help here at Content Customs. One of the benefits of working with us is that we are such a versatile company. The heart of our business often revolves around doing search engine optimization and SEO work. But we can also handle other types of online marketing, such as social media marketing, or setting up pay-per-click advertisement campaigns.