Sitemaps aren’t required for websites to be found by every search engine. However, they’re highly encouraged for websites, regardless of the niche. A sitemap is like a blueprint or a map that enables search engines to crawl and index your website pages more efficiently, no matter the size. It tells search engines which of your web pages are the most important and how they relate to one another.
Don’t think of online reviews as something extra for consumers, a small piece of the puzzle that they use when deciding what to buy. The truth is that they’re far more important than that.
Landing pages are an integral part of just about any digital marketing campaign. Whether they’re designed for PPC, email marketing, social media or any other channel you’re trying to leverage,
Nearly 8.5% of all search engine click results bring users to Facebook, according to the 2013 Digital Marketing Report prepared by Experian Marketing Services. In fact, a whopping 20% of all search clicks go to just five different websites, including YouTube, Yahoo!, Wikipedia, Amazon, and Facebook, if the report is to be believed.
When Facebook announced in January that it would be overhauling their News Feed algorithm to prioritize posts from family and friends, they stated that “Pages may see their reach…and referral traffic decrease.”
Many new blogs, across the spectrum of virtually every conceivable topic imaginable, are created and started each and every day on the internet. However, the vast majority of blogs that are created are unsuccessful and the posts are discontinued after a relatively short period of time.
There is perhaps no more authoritative source for internet statistics than Mary Meeker, a financial analyst and venture capitalist whose 1995 book, The Internet Report, was a landmark in internet study.
Everybody knows how important images are on webpages. Visual content continues to get more and more popular, making pages that have large blocks of text without any images or video appear ever more outdated. Not to mention, image posts on social media tend to get much more engagement and traffic.
A new post published yesterday on the Bing Search Blog indicated that seven new categories are going to be released on the Bing Autosuggest application – a functionality in which Bing provides you with a list of predictions as to what you might be searching for based on the text you have entered so far.