Facebook got out of the news game over a year ago. They did not abandon it altogether, but they cut out the trending topics on the sidebar and limited the amount of news they put in front of users. Now, founder Mark Zuckerberg appears to be thinking about changing course and adding news into the equation again.
Each day, businesses generate and host massive volumes of new content designed to attract the interest of new clients. As a startup, carving your space in this saturated digital marketplace can appear intimidating on the surface. How can you best reach your intended audience?
Although many online marketers devote time to the latest tricks to boost SEO, there is no substitute for a time-honored, common senses content development strategy.
You listen to a great podcast at work, but it’s on someone else’s phone. It really sticks with you, and you want to tell other people about it later. The only problem is that you have no idea how to find it. You don’t know the name of the host, the show or the episode. You do not know when it was recorded or when it aired.
Traditional question-and-answer-based searching is rapidly giving way to more advanced models incorporating
You use Facebook to talk to customers and clients. It’s an easy way to answer questions, provide support, gather feedback and generally promote your brand. Not only do you comment on posts and engage them in public, but you allow them to send you chat messages when they have more in-depth issues or simply need to check on the status of a project.
