6 Great Ways to Promote Content in 2018
Each year, Content Marketing Institute releases their comprehensive report of Benchmarks, Budgets and Trends
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Study: Effective Blog Posts are Longer, More Media-Rich than Ever
When it comes to creating effective content that gets real results, SEOs and content marketers have had two…
Which Types of Content Actually Get Conversions?
Aside from the SEO boost that can come from regularly posting fresh content, marketers know that all internet…
Time Inc.: 90% of Consumers Welcome Custom Content from Brands
There’s a lot of talk these days about whether or not traditional advertising is “dead.” Some argue that…
Why Employees are the #1 Content Marketing Resource for Small Businesses
A common misconception about content marketing is that it’s only valuable for large brands. Small-to-medium sized
Voice Search & Featured Snippets: Why You Need Q&A Content
Content is more likely to accomplish its goals when it’s in the right format. Would the content attract…
Facebook’s Instant Articles Losing Favor with Content Marketers
Two years ago, many content marketers were hailing Facebook’s Instant Articles (IA) as a potential game-changer in social
FTC Releases New Guidelines for Native Advertising
In December of 2013, the Federal Trade Commission began investigating what was then a burgeoning content