Why You Need Consistent Content
If you check your Google rankings and you don’t like where you’re sitting, it’s natural to decide that you need more content. First and foremost, you want to provide something fresh and valuable that readers will click on. Beyond that, you want to get more keywords onto the site in an organic way that shows Google how valuable your site is. That’s what helps you rank higher.
Do not assume, though, that you just need to buy some content, post it, and figure you have taken care of the problem. That can provide a quick boost, but it’s not going to last. SEO is certainly not a one-time job. You need to focus on consistency and increasing the volume of your content over time. That’s what really gets you the lasting, long-term results you have been looking for.
How Much Do You Need?
So, how much new content do you need? How often do you need to post it?
Don’t take our word for it. In an article in Forbes, experts noted that “companies that blogged 20 times a month saw the most return in traffic and in leads.” That’s roughly one post per day, all through the work week. Now, there’s some flexibility there. Some months run over four weeks. Some companies can run posts on the weekends. Don’t think of it as a hard and fast rule, but a general guideline. You want to focus on consistently getting new content out there almost every day to see real results.
Increasing Indexed Pages
A benefit of taking this approach is that you slowly and consistently build up the number of indexed pages on your site. That, too, can increase your traffic numbers. Your site’s fresh activity is important, but so is the overall wealth of information that you offer to your readers. In Forbes, they noted that: “Having 400 or more indexed pages brought in more traffic and leads.” This goal will take time at the 20-posts-per-week rate, but it gives you something to shoot for and helps you see that the overall process is just as important as the daily updates. You’re attacking SEO on two different fronts when you do this, and both of them help the effectiveness and health of your site.
As always, it’s important to look at more than just the numbers. You have to offer valuable information. The return on investment is always higher. Your audience is always more engaged. Simply posting consistent content can help, but professionally-crafted content that provides information that readers want and that answers the questions they already have is what sets you apart. Your content needs to be engaging. It needs to be helpful. It needs to be beneficial.
Remember that high ranking is only half of the battle. People run their searches with an end goal in mind. They know what they want. As high as you rank, you need to make it clear that your content and your site can give them what they want. That increases clicks and conversions, which both helps you rank higher and increases traffic after you get your site onto the first page of the search results.
The Content You Need
Now that you can see the importance of an effective content strategy, where do you get that content on a consistent basis? We can help here at Content Customs. Work with our professional writers and content strategists to set up a plan for sustained success.