Head keywords vs. long-tail keywords
Keywords are an intrinsic part of search engine optimization. Even if a site has useful information that someone…
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Is the Second Search Results Page Good Enough?
It takes time, effort and investment to rank on the first search results page. The old days of…
Why Aren’t You Getting Higher Conversion Rates?
Web traffic stems largely from SEO. You put the proper keywords on your website so that someone using…
Consider Your Audience with Online Content
One of the first things that you should do when considering your content strategy is to determine what…
What Is a Niche Market?
One of the major benefits of the internet is that it allows you to find a niche market…
You Need More Than a Beautiful Website
Many business owners spend weeks or months constructing the ideal website. They may build it themselves, or they’ll…
Only 20% of Google Searches Are New
If you ever wonder how it’s possible to choose keywords that users are going to search for, consider…
Keywords, Without Intent, Do Not Convert
When considering keyword strategies, most people simply want to rank as highly as possible for the most common,…