3 ways GEO-targeted keywords help your content

GEO-targeted keywords are one thing to keep in mind when building out your content. Many people first think of industry keywords, which may relate to products or services. They may also conduct keyword research to see what their target audience is looking for. All of this is important. But at the same time, you may want to consider specific keywords with geographical terms included.

There are many benefits to doing this, three of which we will quickly explore below.

Targeting a local audience

First and foremost, using these terms helps you focus on a specific and local audience. For many business owners, their visibility across the country or across the world is not that important. They are selling physical goods or specific services to people in their local area.

Using these keywords helps to refine your traffic. If you run a small deli in Chicago, for instance, it does not help if you are getting traffic from people in other states, unless they are planning a vacation. But for the most part, you want traffic from those in Illinois, or even just the Chicagoland area. This traffic is much more likely to lead to a conversion.

Setting your keywords apart

Geographical terms can also help because there is less competition. This helps to set your keywords apart from what larger corporations may be doing.

For instance, perhaps you run a shoe store in Michigan. Generic terms like “shoes,” “running shoes” or “athletic shoes” are being used by international corporations every single day. There is an incredible amount of competition, and it is very unlikely that you will rank highly for these generic terms.

But if you instead include geographical details relating to Michigan or your specific town or city, then you can outrank these other corporations. They are focused on a wider audience. By focusing on a more specific local audience, you rise to the top of the search results page.

Capitalizing on local loyalty

Finally, at least a subset of your target audience will likely be interested in supporting local businesses. They want to be loyal to small businesses that are near them, supporting the local economy. They want to provide income for small business owners and jobs for people in their geographic region.

This is one of the reasons that people will specifically search for geographic results. The internet makes it easy to connect with companies anywhere in the world. This does have its benefits, but it may not be what your audience always wants. Your geographic key terms can help show them that you are a local small business owner. This is an important value proposition for that audience.

Addressing your keywords

GEO terms are just one way to look at keywords. You can see how they can be helpful and how they can work in your overall SEO strategy. Reach out to us today at Content Customs to find out how our experienced team can help.