How Do You Write a CTA?
An effective call to action (CTA) is a very important element to add to your website. It prompts…
Read more
SEO Tactics for the New Year
You know where you want to take your business in 2023 and beyond. You have dreams of exciting…
Is the Second Search Results Page Good Enough?
It takes time, effort and investment to rank on the first search results page. The old days of…
Why Aren’t You Getting Higher Conversion Rates?
Web traffic stems largely from SEO. You put the proper keywords on your website so that someone using…
Answering Questions Is a Great Way to Connect with Customers
It’s sometimes difficult to come up with content that will connect with your customers. Maybe your company has…
Google Algorithm Shifts to Address Spam
SEO tactics are based on search rankings, and that typically means writing to address the Google algorithm. This…
Writing for Shrinking Attention Spans
It’s no secret that people’s attention spans are shrinking. It’s unclear exactly how long this has been going…
Your Best SEO Strategy Is to Focus on the Reader
When it comes to Search Engine Optimization (SEO), many people think only about keywords. They want to game…