Key Tips for Effective Email Marketing
Social media marketing has, in some ways, encroached on email marketing, but it has certainly not replaced it. People often view social media much differently; they’re often willing to browse without clicking ads, or they’re focused on their interactions with friends on the app, so they don’t pay attention to the ads. When you send email messages, if you can get the readers to open them, you have a far greater percentage of their attention. They’re entirely focused on that email, at least for the moment. There are few distractions. You can’t get that with social media marketing, when there are always distractions around, so you don’t want to give up on your email campaigns. You just need to know how to make them work.
And how can you do that? We would love to help here at Content Customs, so let’s start by providing some key tips to improve your email marketing this year.
Say Something with Your Subject Lines but Not Too Much
There’s a fine line to walk with subject lines. On one hand, if they’re too short and don’t get the reader’s attention, they’re not even going to open the email. It needs to be punchy and interesting. It needs to grab their attention or ask a question. Many people delete messages without ever opening them, so this may be your one chance to get a line of copy in front of them. At the same time, though, email messages frequently get cut off if they’re too long. Don’t say too much, but make the words that you do use really count.
End with a Call to Action
A call to action can work wonders. Many people are right on the fence with marketing emails. They’re curious, but not sold, and they aren’t sure if they want to reply, click the link or learn more about your products. That little extra push — sign up for our newsletter; click here to learn more; give us a call today to find out how we can help! — can be all that it takes to get them to act. It’s not going to get everyone, but increasing the percentages only helps. Remember that billions of emails go out every single day. If you can get just a fraction of the people who read yours to take that next step, it’s valuable.
When Possible, Create Urgency
One of the best things you can do is to make the reader feel like there’s a sense of urgency. You may do this by adding a deadline, for instance. A letter announcing an upcoming sale can help create interest, but a note mentioning that it’s the final day of a sale may get more conversions. You want people to feel like they need to act or they’re going to miss out. Without that, they may be interested in your products and intend to save them for later — where they’ll be forgotten. If you get them to act when you have their attention, your marketing gets more traction and your business gets more orders.
Let Us Help You Succeed with Email Marketing
Our team at Content Customs has decades of experience with email marketing, social media marketing, online content creation and much more. Let us help you create a campaign that is going to get the results you’ve been looking for. Contact us now to find out how we can help grow your business on many levels.