Seeking That Holiday Boost with Online Shopping
Christmas is almost here, but that doesn’t mean that shoppers are ready. Many of them tend to put it off. In one study, roughly 79% of those polled said they would do shopping in the final two weeks before the holiday, having put everything off until the last possible second. More than half of them (55%) claimed they would do at least some of that shopping on the internet. When asked if they’d still shop online if it was too late to get the items by Christmas Day, they said that they would. There are numerous reasons for this, from concerns about in-store shopping due to COVID to the wide range of goods — and low prices — that can be found online.
But can you make any last-minute changes to take advantage of this? Or is everything you’ve done already set in stone, meaning you simply have to hope you see an increase in revenue?
Utilizing Social Media
Here at Content Customs, we are social media experts, and using your social profiles to your advantage is one of the best ways to snare last-minute shoppers. You can run ads that get convenient products in front of them, as impulse buys are more likely when someone needs a gift quickly. You can also advertise your own sales and deals for the holiday season; since so many consumers are fine with missing the Christmas holiday specifically, they may be more interested in low prices. Furthermore, you can give people gift ideas and actively market to them in an instrumental way since you know that they essentially have to make a purchase. You’re not trying to convince them to spend; you’re just trying to convince them to buy from you specifically.
Interaction on social media is also important, so take the time to connect with customers. They may have a lot of questions. How soon can an item ship out and what shipping options do you offer? When will it arrive? What is the best price? They could also be looking for a lot of specific details; since they’re buying for others, they want to make sure that they get exactly what they’re looking for. The wrong gift is a disappointment on Christmas Day and returns are a hassle. The more active you are in helping people, the more likely it is that they will buy from you.
We Do It All
Of course, it’s not just social media that helps. You can run ad campaigns targeting last-minute shoppers. You can create landing pages for these types of searches. You can set up email campaigns to get your products and promotional materials in front of buyers who don’t use social media. There are a lot of options, and you can take advantage of this holiday season to boost your revenue right before the end of the year. We do it all at Content Customs, so feel free to get in touch with us now to learn more.